The person whobuilds and runs yoursystems — withouthiring one.
A monthly retainer for businesses that need more than one thing built, and would rather not manage a vendor to get it.
Missed-call text-back
ShippedReview engine — compliant rebuild
BuildingAttribution: spend → booked jobs
NextSOP: how quotes get priced
QueuedOne build at a time. Always moving.
Four reasons people end up here.
“I know something's wrong but I don't know where to start.”
We start with the audit, then work the list in order of what it's costing you. You don't have to diagnose it yourself — that's the job.
“I know what I need. It's just a lot of it.”
Six things that each need building, integrating, and then maintaining. Buying them one at a time as separate projects is slower and more expensive than it needs to be.
“We're growing faster than our systems can handle.”
What worked manually doesn't anymore. Things are dropping, and hiring someone to do it by hand just makes the problem permanent.
“I want to sell in a few years and I'm the bottleneck.”
The single largest discount applied to a small business at sale is the owner being irreplaceable. Fixing that is documentation, delegation and reporting — not a two-week job.
Something ships every month.
Not a block of hours you have to spend or lose. A queue that keeps moving, plus someone who already knows how your business works when something breaks.
- A continuous build queue.
- Everything already built stays built.
- Same-day response on weekdays.
- A seat in your meetings when it helps.
- Async access, never billed per message.
- A monthly review of the numbers.
- The audit re-run every quarter.
Start small. Decide after.
- The audit
- The priority order, in writing
- The first build queued and started
At the end of it you have a plan and something already moving — whether or not you continue.
Then, pick the pace that matches.
The full arrangement. Continuous queue, maintenance, same-day response, monthly review, quarterly audit. Month to month — 30 days' notice, no annual lock-in.
Intensive$5,000+/moMultiple locations, a real backlog, or a deadline like a sale or an acquisition. Two active builds instead of one, and more of my week.
One-off builds are priced separately and don't require any of this — see custom builds.
The other three ways to solve this.
All of them work in some situations. Here's honestly where each one is better.
| Comparison | Embedded | Hiring someone | An agency | One-off builds |
|---|---|---|---|---|
| Monthly cost | $2.5–3.5k | $6–9k loaded | $3–8k | None between builds |
| Ramp time | Days | 2–4 months to hire, then onboard | Weeks, and it restarts with turnover | Per project |
| Who does the work | Me | Them, once you find them | Whoever's assigned | Me |
| Better when | You need several things built and kept running | The work is full-time and permanent | You need volume — content, ads, media buying | You know exactly what you want and it's one thing |
Thirty minutes to work out if this is the right shape.
No deck. If a couple of one-off builds would serve you better than a retainer, I'll say that on the call — it's a smaller sale and an easier yes for both of us.